We all know the adage “... a photo is worth a thousand words ...”
but why is that? Why should we invest in good photography?
- Who would spend $100,000’s or $1m’s creating something and then not make the effort to market it to its best potential?
- Who would spend many 10,000’s of hours developing a product or a service and then not fully invest in the images that are essential to sell the product?
- Who would risk their image, their brand by not ensuring they were getting the best possible marketing images?
- Why do companies spend vast amounts of money on on advertising using photography, whether in controlled studios or at great locations around the globe? Why do they use models, and teams of professionals to apply the makeup, to adjust the clothes and position products in such a way to exploit the maximum amount of potential from an image?
“You never have a second chance to make a first impression”This is so true. It is even more important to have a professional photographer who understands what your needs are, what you are trying to achieve and how to make this happen - it is my images that will sell your product, your service I need to know the subject matter and be fully briefed. And then supply the after service to ensure images are promptly supplied.
Our busy lives mean that we have almost ZERO seconds to catch peoples’ attention. Powerful, striking and beautifully taken and presented photographs are essential to promote any brand, product or service. Studies have shown that peoples’ minds process images before they realise what they have seen, so it is fundamentally vital to present images that capture this mind, and then keep the attention of that person, so they are more likely to make a purchase of your product or service. In such an image driven world, people will buy the same or a similar product from a second website if the images are better elsewhere. Professional photography; my photography is not cheap, you are paying for experience and a level of service that has taken many years and many experiences to learn and create. It is not something I've learnt from a few tutorials on youtube. It began in an apprenticeship in the moving image world, and more than 20 years ago, into stills photography. My investment in quality, reliable and up to date professional equipment, for the shoot, the edit and the storage of images is very substantial. I also take time to improve and hone current skills, to learn new skills and keep up to date with the latest technologies and equipment, I invested in Canon cameras and lenses and profoto for lighting. I have an innate knowledge of my equipment. As you can see from the images on my site, I have a good understanding of all the subjects I shoot. I know when I've got the shot; its as much a feel of the situation as experience to know I've got the shot, be it a person, a product, a life style or an interior.